Notes from the new era of search.
Practical articles on AI visibility, AEO, GEO, local SEO and how modern Canadian businesses get discovered.
What Is Generative Engine Optimization (GEO) and How Does It Differ from SEO and AEO?
Generative Engine Optimization is how brands get recommended by name in ChatGPT, Gemini and Perplexity. Here's what it is, how it works, and how it differs from SEO and AEO.
How AI Answer Engines Choose Which Businesses to Recommend
ChatGPT, Gemini and Perplexity don't just pull links — they pull trust. Here's what determines whether your business gets mentioned, and how to engineer it.
What is Answer Engine Optimization (and Why It's Not Just SEO)
Plain-English breakdown of AEO and the structural patterns that make content easy for AI to cite.
A Modern Google Business Profile Playbook
The exact GBP routine we run for dental clinics and law firms to dominate the local pack.
Service Pages That Actually Book Dental Appointments
Page structure, content depth and trust signals that turn searchers into patients.
Why Practice Area Pages Decide Your Caseload
How law firms can architect practice area pages for visibility, authority and conversion.
Generative Engine Optimization: A Practical Framework
A repeatable framework for showing up in AI Overviews, Perplexity answers and chat recommendations.
Technical SEO in the Era of AI Crawlers
What changes — and what doesn't — when AI bots start influencing how your site is read.
AI visibility, in your inbox.
One concise email per month. No fluff, no spam, unsubscribe anytime.
Ready to become more discoverable?
Get a tailored AI visibility & SEO audit for your business — no commitment.