Technical SEO, AEO, GEO and AI Visibility Strategy.
A specialized consultancy for Technical SEO, Answer Engine Optimization, Generative Engine Optimization and AI Visibility Strategy — built for Canadian businesses that need to be recommended by AI and found on Google.
Four disciplines, one visibility outcome.
Search has split into two channels — classic Google and AI answer engines like ChatGPT, Gemini, Perplexity and Google AI Overviews. We combine Technical SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and AI Visibility Strategy into one roadmap so your business is found, cited and recommended across both channels.
What is Technical SEO?
Technical SEO improves how search engines and AI engines crawl, render, understand and index your website — the foundation every ranking and AI citation depends on.
Technical SEO is the discipline of optimizing the technical foundation of a website so search engines like Google and AI engines like ChatGPT, Gemini and Perplexity can access, parse and trust its content. It covers crawlability, indexation, site architecture, Core Web Vitals, structured data, canonicalization and rendering.
Without solid Technical SEO, even the best content stays invisible: pages don't get indexed, AI crawlers retrieve broken HTML, and structured data is missing — so neither Google nor AI Overviews can confidently surface your business.
What our Technical SEO service includes
- Full crawl, indexation and log-file audit
- Core Web Vitals and page-experience fixes
- Information architecture and internal linking
- Schema.org structured data (Organization, Service, FAQ, Article, BreadcrumbList)
- Canonical, hreflang and duplicate-content hygiene
- XML sitemap, robots.txt and llms.txt configuration
- Render-blocking and JavaScript-SEO fixes
How our approach differs
We don't ship a 200-row PDF and disappear. Every issue is prioritized by expected business impact, implemented in your CMS (or shipped alongside your developers), and tied to a measurable outcome in the next monthly report. We work as engineers, not checklist runners.
Typical results
Most clients see meaningful indexation, ranking and Core Web Vitals improvements within 60–90 days, with compounding gains as the AI engines re-crawl the fixed pages and start using the new structured data.
Technical SEO — Frequently Asked Questions
What is Technical SEO?
Technical SEO is the practice of optimizing the technical foundation of a website — crawlability, indexation, rendering, Core Web Vitals, structured data and site architecture — so both search engines and AI answer engines can find, understand and cite the content.
Why is Technical SEO important?
Search engines and AI engines can only rank or cite what they can crawl, render and parse. Broken indexation, slow pages, missing schema or render-blocking JavaScript silently exclude your business from Google results, AI Overviews and ChatGPT answers — no matter how good the content is.
Does Technical SEO improve rankings?
Yes. Technical SEO removes the friction that prevents pages from ranking: indexation issues, duplicate content, slow Core Web Vitals, missing structured data and weak internal linking. Once these are fixed, every other SEO and AEO effort compounds.
How long does Technical SEO take?
Initial audits and the highest-impact fixes typically ship within 30–60 days. Measurable ranking and indexation gains usually appear in 60–120 days, depending on site size and how quickly fixes can be implemented.
Is Technical SEO different from on-page SEO?
Yes. On-page SEO focuses on the content of individual pages — headings, copy, internal links, meta tags. Technical SEO focuses on the underlying infrastructure that lets search engines access and trust that content. The two reinforce each other but require different skills.
What is Answer Engine Optimization (AEO)?
AEO restructures your content so AI answer engines — ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot — surface your business directly inside their answers, rather than burying you below the fold.
Answer Engine Optimization (AEO) is the practice of structuring content so AI answer engines can extract a specific passage and lift it into the answer they hand the user. Where traditional SEO optimizes for a ranking, AEO optimizes for a citation.
AEO operates at the paragraph level: each likely question needs a self-contained, clearly stated, factually verifiable answer placed at the top of its section, supported by FAQ schema, author signals and consistent entity data.
What our Answer Engine Optimization (AEO) service includes
- AI-visibility baseline across ChatGPT, Gemini, Perplexity and Google AI Overviews
- Answer-first rewrites of priority pages and FAQs
- FAQPage, Article and HowTo schema implementation
- Author and credential markup (E-E-A-T signals)
- Internal entity linking and citation-ready evidence blocks
- Monthly AI-citation tracking and reporting
How our approach differs
AEO is not SEO with a new acronym. Answer engines synthesize and cite — they don't rank ten blue links. We rewrite content to be lifted: clear definitions in the first sentence, jurisdiction- or context-specific facts, named sources, and unambiguous attribution. We are one of the few Canadian consultancies tracking AI citation share as a first-class metric.
Typical results
Clients typically go from zero or sporadic AI mentions to consistent citations across ChatGPT, Gemini and Perplexity for their priority queries within 90–120 days — alongside the traditional SEO gains that the same restructured content earns in Google.
Answer Engine Optimization (AEO) — Frequently Asked Questions
What is Answer Engine Optimization (AEO)?
AEO is the practice of structuring content so AI-powered answer engines — like ChatGPT, Google AI Overviews, Gemini and Perplexity — can cite, paraphrase or recommend your business directly inside their generated answers.
How is AEO different from SEO?
SEO optimizes pages to rank in a list of links. AEO optimizes passages to be cited inside a generated answer. SEO measures clicks; AEO measures mentions and citations — often in zero-click scenarios where the user gets the answer without visiting your site.
Which AI engines does AEO target?
ChatGPT (OpenAI), Google AI Overviews, Gemini (Google), Perplexity and Microsoft Copilot. Each retrieves and synthesizes web content differently, but they reward the same core signals: clear answers, FAQ schema, entity consistency and credible authorship.
Do I need separate AEO content, or can I optimize what I already have?
In most cases we restructure existing high-intent pages first — adding answer-first leads, FAQ blocks, schema and citation-ready evidence — before commissioning net-new content. Existing equity is preserved, and you get faster AI-visibility gains.
What is Generative Engine Optimization (GEO)?
GEO engineers entity clarity, authorship and machine-readable evidence so generative AI engines confidently recommend your brand by name when users ask for solutions in your category.
Generative Engine Optimization (GEO) is the discipline of making your brand legible and trustworthy to generative AI systems — the models behind ChatGPT, Gemini, Claude, Perplexity and Copilot. Where AEO focuses on extractable passages, GEO focuses on whether the model treats your brand as a confident, named recommendation.
GEO sits at the intersection of entity SEO, knowledge graph signals, structured data, third-party corroboration and authorship. Done well, the model doesn't just cite a passage from your site — it volunteers your brand by name when asked an open-ended question in your category.
What our Generative Engine Optimization (GEO) service includes
- Brand and entity audit (how AI engines currently describe you)
- Knowledge graph and Wikidata alignment where appropriate
- Organization, Person, sameAs and credential structured data
- Cross-web entity consistency (NAP, social, directories, citations)
- Author trust pages and external corroboration strategy
- Quarterly competitive AI-visibility benchmarks
How our approach differs
GEO is operational, not theatrical. Every initiative is tied to a measurable visibility outcome, a clear owner and a shipping date. We integrate with your existing content, PR and dev teams instead of insisting on running everything ourselves, and the roadmap is revisited every quarter against real AI-citation data — not assumptions from a one-time deck.
Typical results
Within two quarters, clients have a defensible position in generative AI search for their core category: consistent name-level recommendations in ChatGPT, Gemini and Perplexity, measurable branded-search lift, and a quantified pipeline contribution from AI discovery.
Generative Engine Optimization (GEO) — Frequently Asked Questions
What is Generative Engine Optimization (GEO)?
GEO is the practice of engineering the signals — entity clarity, structured data, authorship, third-party corroboration — that generative AI engines use to decide which brands to name when answering open-ended questions.
How is GEO different from AEO?
AEO focuses on whether your specific passage gets extracted and cited. GEO focuses on whether the generative model treats your brand as a confident, named recommendation in your category — even when not directly quoting your page.
Which AI engines does GEO target?
GEO targets generative AI systems including ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Google AI Overviews. Each one weighs entity signals slightly differently, but consistent entity SEO benefits them all.
Do I need GEO if I already do SEO and AEO?
Yes. SEO earns rankings, AEO earns citations, GEO earns recommendations. They are complementary disciplines, and the strongest AI visibility comes from doing all three together rather than picking one.
What is AI Visibility Strategy?
A strategic engagement that sits above day-to-day execution: a measurable plan that improves how your brand appears across Google Search, ChatGPT, Google AI Overviews, Gemini and Perplexity.
AI Visibility Strategy is the executive-level discipline of measuring, planning and improving how your brand shows up across every modern discovery surface — classic Google rankings, Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity and Copilot.
It combines Technical SEO, AEO, GEO and Local SEO into a single roadmap, prioritized by business impact and measured against named competitors, so the work compounds instead of fragmenting across vendors.
What our AI Visibility Strategy service includes
- Brand-and-entity audit across all major AI engines
- Competitive AI-visibility benchmark vs. 3–5 named competitors
- 6- and 12-month visibility roadmap sequenced by impact
- Measurement framework tying citations and rankings to pipeline
- Quarterly executive review and direct strategist access
How our approach differs
Vendor-neutral and outcome-driven. We'll tell you when a piece of work isn't worth doing, integrate with your existing teams rather than displacing them, and revisit the roadmap every quarter against actual data — because AI search behavior shifts fast and last-quarter assumptions degrade quickly.
Typical results
A defensible position in AI search for your core category within two quarters: consistent citations across ChatGPT, Gemini and Perplexity, measurable branded-search lift, and a quantified contribution to qualified pipeline.
AI Visibility Strategy — Frequently Asked Questions
What is an AI Visibility Strategy?
An AI Visibility Strategy is a measurable, prioritized roadmap that improves how your brand appears across Google Search and every major AI engine — combining Technical SEO, AEO, GEO and Local SEO into a single executive-level plan.
How is this different from a regular SEO retainer?
A regular SEO retainer typically focuses on rankings and traffic in Google. An AI Visibility Strategy adds measurement and execution across AI answer engines (ChatGPT, Gemini, Perplexity, AI Overviews), sequences work across SEO, AEO and GEO, and ties everything to qualified pipeline rather than just rankings.
Who is this engagement for?
Trust-based businesses where being recommended matters: dental clinics, law firms, healthcare practices, professional services and growing small and medium businesses that need to be confidently named when customers ask Google or an AI engine for help.
A clear, four-step engagement.
No mystery deliverables. You always know what's being worked on, why it matters, and what to expect next.
Ready to become more discoverable?
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